Donald Trump is ready to return to the White House after defeating Kamala Harris in the US presidential election.

Once in office, Trump will become only the second president to return to the White House for a second, non-consecutive term. The last and only president to achieve this feat before Trump was Grover Cleveland, who served two non-consecutive terms – from 1885 to 1889 and from 1893 to 1897.

Here are five key things that have worked for Trump as he prepares to take over as the 47th U.S. president in January:

1- Loyal support base

Former President Trump's voter base remained engaged and mobilized throughout the campaign. A vigorous campaign helped Republicans achieve strong turnout and consistent support.

Trump has enjoyed the support of his loyal supporters since his first run for president in 2016. According to US media, this support base has remained constant. Despite the controversy and criticism he has faced, Trump's supporters trust him to represent them.

Analysts said the great enthusiasm of his supporters even after his defeat in 2020 was reflected in high voter turnout in this election. Because of this enthusiasm, many people who would otherwise sit at home voted for him.

Rallies, door-to-door campaigns and local events, especially in battleground states, kept Trump's base engaged in the 2024 US election.

2 – Strong economic messages

Throughout his campaign, which began long before Harris entered the race about three months ago, Trump focused on economic issues, targeting widespread economic concerns.

Trump has caused a stir among voters with his promises to increase employment, control inflation and cut taxes. The former president presented himself as a candidate who could “lower inflation” – a persistent problem in the US. His appeal reflected concerns about the cost of living as he vowed to address high prices for essentials, from food to gasoline.

Democracy and the economy were by far the most important issues for voters, with about a third of respondents citing both, followed by abortion and immigration at 14 percent and 11 percent, according to the Edison Research exit poll, as reported by Reuters. revealed.

3- Tough stance on immigration and border security

Trump's consistently tough stance on immigration and border security has been a prominent theme throughout his campaign for the White House. He emphasized the need for strict border controls and promised to complete parts of the border wall and increase funding for border surveillance.

The Republican candidate appealed to voters who support stricter immigration policies.

Trump talked about deporting illegal immigrants with criminal records to protect American citizens. Trump has successfully linked immigration control to national security.

4- Tap into key demographics

Through targeted efforts to engage minority voters and working-class communities, Trump expanded his support, particularly in swing states. According to a New York Times report, Trump's victory over Vice President Kamala Harris was decisive, comprehensive and dependent on voters from core Democratic constituencies.

While Trump continued his dominance among the white, working-class voters that had fueled his political rise, he had made significant gains in the suburbs and cities, as well as among black voters, and had made even more significant gains among Latinos, the NYT said -Report.

5- Media, a powerful asset

Trump is known for using the media as a powerful asset. He was also a dominant figure in traditional and social media during the 2024 presidential election campaign. He is always in the public eye, generating attention that helps him shape the narrative around his campaign by reaching a larger audience, analysts say. Not to mention the impact of his televised rallies and events.

Trump is also known for extensive use of platforms such as Truth Social and other social media to speak directly to his supporters. His campaign team focused on content such as videos, graphics and memes aimed at internet audiences.

Some analysts also pointed out that Trump remained in the spotlight through his controversial statements that sparked controversy. Trump's media team is also credited with responding quickly to criticism, contributing to a continued commitment to combating narratives that may have tarnished his image.