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Starbucks is reducing the Princi brand in upscale cafes in the US and China


Starbucks is reducing the Princi brand in upscale cafes in the US and China

Starbucks is discontinuing Italian baked goods brand Princi from its upscale Roastery and Reserve locations in the U.S. and China. Bloomberg News has reported. Despite the removal of the Princi branding, Starbucks' food offerings, which include salami sandwiches and Italian-style croissants, remain unchanged. The decision to withdraw from the Princi Initiative, a vision of former […]