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7 Ways Starbucks CEO Brian Niccol Wants to Change the Coffee Chain


7 Ways Starbucks CEO Brian Niccol Wants to Change the Coffee Chain

Starbucks CEO Brian Niccols speaking to CNBC on October 31, 2024. CNBC Starbucks CEO Brian Niccol shared more details about the company's turnaround strategy during the company's quarterly conference call on Wednesday. Starbucks has reported declining sales for three quarters in a row. But the coffee chain is hoping some simple changes to its U.S. […]

Starbucks (SBUX) Q4 2024 Earnings


Starbucks (SBUX) Q4 2024 Earnings

Brian Niccol speaks on CNBC's “Squawk Box” on October 30, 2018. Anjali Sundaram | CNBC Starbucks reported quarterly earnings and sales on Wednesday that fell short of analysts' expectations as sales disappointed in the U.S. and China, its two largest markets. The company had previously released a preliminary report on its quarterly results on October […]