Get ready to smell the blueberry pie in person. A24in partnership with Joya Studioannounced multi-sensory experiential demonstrations from Heretic exclusively at Alamo Drafthouse Cinemas nationwide are only open for one night October 30th.

A24 is released Heretic in the cinema November 8, 2024.

This unique scent experience fully immerses the audience in the cinematic journey by activating their sense of smell. This means that you can smell the wonderful smell of blueberry pie, which invites the audience to enjoy the scent that wafts through the auditorium at this moment in the film. Fans can also look for exclusive treats and scratch cards at all other extended screenings across the country on October 30th, so they can actively participate in the experience and enjoy the scent during this pivotal scene.

Joya Studio is known for its innovative candles and fragrances and has a long-standing collaboration with A24. Joya Studio produced the line by Genre candles for the Auditor Trophy candle inspired by the award-winning film Everything everywhere at once.

Hugh Grant (D&D: Honor Among Thieves), Chloe East (The Fabelmans), And Sophie Thatcher (“Yellowjackets”) lead the cast of the upcoming horror film Scott Beck And Bryan Woods.

In the film, “two young missionaries are forced to prove their faith when they knock on the wrong door and are greeted by a devilish Mr. Reed, who becomes drawn into his deadly game of cat and mouse.”

The first trailer teased that Mr. Reed would ask his prisoners to choose between two doors: belief and disbelief. The new trailer doesn't reveal much, but it does gives an insight About the horrors that await us. Additionally, it teases that Mr. Reed may have smarter prey than he suspected.

Heretic had its world premiere at TIFF, which resulted first reviews on the internet. Critics agree on one thing: Hugh Grant shines as the devious Mr. Reed. I wrote in mine review The Heretic is “a film ultimately carried on the backs of its villain, and Grant's goofy, amusing portrayal of Mr. Reed might be enough to make you a convert.”

The A24 film was rated “R” for “some bloody violence.”