The Dallas Cowboys and New York Giants set a streaming record for their Thursday Night Football matchup on Amazon Prime this week.

According to ESPN's Adam Schefter, the game averaged 16.22 million views, which was an all-time high for Thursday Night Football on Amazon Prime. Amazon also said the 20-15 win for Dallas was the most-streamed regular-season NFL game in history.

The streaming record for any game still belongs to last year's wild card matchup between the Kansas City Chiefs and Miami Dolphins, which drew nearly 28 million viewers on Peacock in January.

Overall NFL viewership has increased in recent years. ESPN reported in January that the league averaged 17.9 million viewers in 2023, up 7 percent from the 2022 season. Last season's Super Bowl between the Kansas City Chiefs and San Francisco 49ers was not only the most-watched NFL game in league history, but also the most-watched television broadcast of all time, averaging 123.4 million viewers across all platforms.

Looking ahead to the upcoming Thursday Night Football games, the Tampa Bay Buccaneers will face the Atlanta Falcons next week before the San Francisco 49ers play the Seattle Seahawks on October 10th.

While there has been criticism of the NFL for switching to streaming services instead of traditional broadcasts for Thursday night football games, the move has been shown to still result in high ratings, with Thursday night's record setting another Example of this is.

Along with Amazon Prime and Peacock, Netflix has gotten into the NFL streaming game as the company will exclusively stream two games on Christmas Day. Paramount+ will also stream all games televised on CBS, just as Peacock does with games televised on NBC.