Fubo has announced an integrated marketing partnership with The athlete The brand and video content of the virtual pay-TV company will be positioned all over the world New York Times-own sports-focused digital platform.

The athleteAs the first marketing partner from the world of video streaming, Fubo's content will be integrated into the sports site's live game blogs. The plan for the future is to integrate them into preview articles, newsletters and product areas of the sports site. The two sides also declared their intention to jointly develop new features The athlete.

Neither side would discuss exactly what Fubo content would be available on The athleteThey also wouldn't reveal any financial details about the agreement. The announcement did say that the two would work together to deliver engaging content experiences “through custom in-content modules with relevant game information.”

Fubo, for its part, started as a live streaming destination for soccer fans a decade ago and has evolved into a more comprehensive virtual MVPD (vMVPD), marketing itself as a packager of live channels for sports enthusiasts, bundling ESPN, Fox Sports, CBS Sports and NBC Sports , among other sports-focused networks.

Fubo has been aggressive in seeking marketing partnerships with professional sports teams, including those in Major League Baseball.

The athlete The partnership aims to empower sports enthusiasts from around the world Just' fast-growing sports platform to sign up for one of Fubo's four live streaming pay TV tiers, whose lowest-cost plan starts at $60 per month and comes with an introductory price that increases to $80 after the first month. Dollar rises.

Fubo is competing against the fastest-growing company in pay TV, YouTube TV, which counts powerhouses like the NBA among its marketing partners.

And it could use all the help The athlete could offer. Fubo ended its second quarter in June with 1.45 million North American subscribers, down from 1.51 million in the first quarter but up 24% from 1.16 million paying customers at the end of the second quarter of 2023.

Fubo, which has hovered just above the junk trading waters since its stock peaked at nearly $50 a share in early 2021, reported a net loss of $26.7 million in the fourth quarter, compared to a loss of $50 million. dollars in the previous year.

Purchased from the New York Times for $550 million in 2022, The athlete wants to build a holistic sports platform that connects countless content elements, including live videos, with the UX.

The athlete has recently entered into additional marketing partnerships, including one with eBay to promote a sports collectibles business and another with BetMGM for gaming. Another marketing cooperation for the online sale of event tickets was signed with StubHub.

In its Q2 earnings report in early August said this Just said subscription revenue for The athlete increased 19.4% to $29.3 million, while advertising revenue rose 30% to $7.1 million.

“This partnership brings people together The athleteFubo's unmatched sports journalism and dynamic live content enhances the way fans engage with sports. Together, we are committed to building a deeper community of sports enthusiasts, providing the best coverage and creating immersive new experiences for fans both locally and nationally,” said Sebastian Tomich, Chief Commercial and Development Officer of The athletein a statement.

The article has been updated to reflect that Fubo closed its second quarter of 2024 with 1.45 million paid North American subscribers and second quarter of 2023 with 1.16 million. A previous version incorrectly reported the periods as Fubo's fourth fiscal quarter.